Technological convergence in the music industry

converge - put together/combine

Technologies that have been converged:
I phone - telecommunications
            - email
            - GPS
            - music
            - video games
            - radio
            - TV
            - internet
            - camera

The boundaries between media forms are beginning to blur.

Audiences are no longer perceive media platforms as seperate, due to technological convergence.
e.g. the internet IS television and music for some consumers.

Web 2.0 - a way in which the internet has changed over the past 10 years
              - the ways in which consumers have become producers.
              - labels can promote and distribute music directly.
              - cheaper and easier to distribute music.

Convergence...

• Narrows gaps between producers and audiences
• Allows audience to access content instantly
• Opens up opportunities for any artist to promote their work - record labels are no longer the only gate ways.
• Offers free distribution - digital music does not need to be physically copied, packaged or transported.
• Allows audience to steal music.