UMG is a big enough label to be able to have subsidiaries which can focus more on specialising in Britain. They use techniques such a synergy to make there music known worldwide such as shows like glee.
Glee helps to promote specific songs for the second time. For example they used a whole episode based on Lady Gaga and sung a number of her songs. This then promotes the songs and encourages the audience to listen to the original and maybe even buy Lady Gaga's tracks/album.
Domino are more of an independant label and are not big enough to own subsidiaries. This means that they are very focued on being based in Britain and not worldwide. This is easier and a lot less expensive than being worldwide as different countries want different things.
Technological convergence actually benefits to small independant labels such as Domino because they can set up websites for free, and streaming for free. They focus more in Britain because it would be too expensive to distribute the website around the world, etc. Domino is less sophisticated than UMG because of their price cuts but it works for that type of label as they do not care about costs, just about the talent of the musicians.
A band like Franz Ferdinand are signed to Domino (being Britain based). This is fine for breaking the market in Britain but to take this further and break the market in America, which is very hard to do, they are signed to one of Sony's subsidiary.
Justin Bieber is signed by a subsidiary of UMG, Island Records. As UMG is worldwide it means that he is very popular worldwide. UMG can do this because they have enough money and power to do things such as soundtracks, movies, merchandise, etc. They have many avenues to go down. Island records is more Britain based therefore he gets more promotion in Britain.
UMG have subsidiaries which means the subsidiaries can have their bands support big American bands at a concert to promote them more as UMG distributes their music worldwide.
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