Technology convergence is a huge problem for the music industry as it allows millions of people to download songs illegally, making the record labels very shaky.
I agree that it is very hard to stop illegal downloading as some people know no better than to download illegally but I do not think that it is unstoppable. If the record labels were able to shut down all the sites then it would be a help but there are real problems in doing this as the sites could be reloaded within a day. Millions and millions of people use these sites everyday, either on their computer, phones or ipods.
Monday 4 April 2011
Music matters campaign
- With music more available than ever, its a sentiment that's worth restating.
- Music matters is a campaign that's aimed at starting a conversation with the listening audience.
- It's not a groundbreaking idea, or a difficult point to get across, and the only sensible way to make the point, the music do the talking.
- The music matters trust mark to signifies the support of musicians and their craft, and will be carried by legitimate music services and retailers.
- It will give music fans a chance to make the ethical choice.
- Ways to enjoy music legally - play.com, itunes, amazon, bt, nokia music store, spotify, vidzone, 3, 7digital.com, we7, napster, era, sky songs, hmv.com, tesco, vodafone, o2, orange, t mobile,
- If you think music matters look for MM on all supporting sites.
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